The Perfect Candidate: Who Should You Be Pitching Liquid PDO To? 

As a Med Spa provider, one of the most common challenges with adopting a new modality isn’t learning how to inject it—it’s learning who to inject it on.  When you bring on a new product like Liquid PDO, it can be tempting to offer it to everyone. But in aesthetics, patient selection is everything. If you pitch a biostimulator to a…

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The Science of Biostimulation: Why Liquid PDO is the Next Big Thing in Regenerative Aesthetics 

For the last decade, the aesthetic industry has been dominated by two main characters: Neurotoxins (to freeze lines) and Hyaluronic Acid Fillers (to fill volume).  But the script is flipping.  We are witnessing a massive shift in patient demand. The modern patient is becoming less interested in “covering up” signs of aging and more interested in “repairing” them. They don’t…

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